Surrey, BC - Custom web and software for Surrey businesses.

Surrey is BC’s fastest-growing city and one of its most competitive search markets. I build sites and custom software that punch above the average Surrey SMB — real performance, real SEO, real code — without agency pricing.

Why a Surrey business should hire local

Built in BC, shipped for Surrey.

  • 01Built for BC’s most competitive local search market.
  • 02Multilingual-friendly builds where the audience demands it.
  • 03Performance-first — 90+ mobile Lighthouse out of the box.

Built for - Industries I build for in Surrey

Every industry has its own search behaviour, sales cycle, and customer mindset. I tailor every build to the local market.

Construction & trades

Restaurants & food service

Real estate & property

Auto & transportation

Retail & professional services

Why Surrey search is different from Vancouver

Surrey is huge, young, and multilingual, and none of those things are true of Vancouver in the same way. The city is really six towns stapled together — Guildford, Fleetwood, Newton, Whalley, Cloverdale, South Surrey — and each one searches differently. A site targeting generic Surrey is basically invisible. One targeting Newton or Cloverdale by name can rank quickly. The Punjabi-speaking population is also enormous, and businesses that ignore bilingual search, bilingual content, or bilingual schema leave a massive chunk of the market on the table. Commute patterns drive behaviour too. Huge numbers of Surrey residents work in Vancouver or Burnaby and do their local searching during the evening SkyTrain ride home. That means mobile-first is not a nice-to-have, it is the entire game. Competition in trades and restaurants is fierce, but the reward for winning is proportional.

What I've learned building for Surrey businesses

Surrey businesses need to pick a neighbourhood and a language. Construction and trades clients convert best when the site names exact districts — South Surrey, Cloverdale, Fleetwood — and lists service areas that match how locals actually think about the city. Restaurants should lean into their specific cuisine and neighbourhood instead of a generic Surrey tag. Real estate here is a firehose of competition, and only sites with real neighbourhood content and proper schema break through. Auto and transportation clients do well with bilingual landing pages because a huge chunk of the buying audience searches in Punjabi first. Across every industry, mobile Lighthouse and page speed matter enormously because so much of the traffic is on the SkyTrain or in a truck cab. Surrey rewards operators who take the market as seriously as it deserves.

Services - What I build for Surrey businesses

Every build starts local. Every local build starts with the search terms, the industries, and the actual buyers in Surrey.

Local-first websites

Fast, modern Next.js builds with schema, SEO, and ranking strategy tuned for Surrey search.

Web apps & internal tools

Custom dashboards, CRMs, and portals for Surrey businesses that have outgrown off-the-shelf software.

AI agents & automation

Chatbots, lead qualifiers, content pipelines, and custom agents built around your workflow.

SEO & content systems

Local SEO strategy, on-page optimization, and automated publishing pipelines that keep ranking content flowing.

Lead-gen pipelines

Automated outreach that finds and contacts your ideal customers at scale, with personalized messaging per prospect.

Redesigns & rebuilds

Replatform from WordPress, Wix, or Squarespace onto a fast modern stack without losing SEO equity.

Nearby service areas

Also building for businesses across BC. See the full list on the locations page.

Want to work together?

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Contact Me: ethan@ethanbdev.com